According to Jason Shankey, our Resident Men's Grooming Expert and owner of Belfast's Jason Shankey Men's Grooming Centre, men's grooming is going to be "a huge growth area for the UK beauty industry in the next 3-5 years". Jason should know. His state-of-the-art salon finished runner-up in last year's Health & Beauty Salon magazine's Male Grooming Salon of the Year Competition!
Like the rest of us, men are finally coming to realise their skin has to last them for life. The number of men's grooming salons is on the increase, and Jason is in the forefront of this new trend. His salon is Northern Ireland's only grooming centre exclusively for men, and has been featured on both BBC1 and ITV. Whether you're after the latest hairstyle, a stress-busting massage, or the closest of close shaves, Jason's salon it seems is the place for men to go.
All in all, it seems that men's grooming is not only on the increase, it's very much here to stay. Thanks to Jason and his team, we'll be featuring more about this growing phenomenon in the coming weeks. Meanwhile, Jason's own site can be found at www.jasonshankey.co.uk.