Trying to track down the perfect mascara can feel like searching for the Holy Grail. We all want one that's easy to apply and doesn't clog your lashes. We also expect it to last all day without flaking or smudging and not to run down our face when shedding the odd tear. However, this is easier said than done, especially if you want one that's easily removed at the end of the day. So here are a few essential tips.
Today's mascaras come with many different promises so before you buy one you need to think about the effect you want to achieve. Some offer longer lashes, whilst others claim to have a thickening effect. The latest lash curling mascaras are also a great invention as they have the added appeal of appearing to open up the eyes.
If you're looking for a subtle effect then opt for a soft brown tone, whereas for added drama you should always go for black. Other more adventurous colours of mascara are also proving very popular too but are best kept for evenings out. Waterproof mascara is a good idea for anyone who does a sport, or for when you're on holiday. It can also be a good idea in the summer when your usual mascara can start to smudge in the heat.
When applying your mascara always start with your top lashes. The aim is to get your brush right at the base of the lashes and use a side-to-side motion to really coat the lashes. Applying more to the top lashes than the bottom ones also helps to give a flattering wide-eyed effect.
If the problem with your mascara is clogging, it could be because there is too much on the brush, so try wiping the excess off on a tissue prior to application. If you have the opposite problem and your mascara seems to be running out don't be tempted to keep pumping the wand into the tube to get more on the brush, this simply gets more air in the tube and encourages bacteria to grow.
Finally the golden rule of always removing your make-up before you go to bed is vital for mascara, as it can make your lashes brittle if left on overnight. If you're a big fan of waterproof mascara which is harder to remove you'll need to invest in a specialist eye make-up remover.
Four i4beauty FavouritesEstée Lauder Illusionist Maximum Curling Mascara (£15)
Instantly coats and curls lashes for a spectacular wide-eyed effect, perfect for party nights.
Max Factor 2000 Calorie (£7)
This is a well-deserved favourite with many a celebrity as it thickens lashes by 300% for results that are certain to get you noticed.
Lancome Amplicils (£15.50)
Just one single coat gives noticeably thicker lashes and the well designed brush means it goes on really easy without any clumping.
Body Shop Makeup Mascara (£8)
This smudge proof and waterproof formula makes it the ideal choice for wearing during sport, especially swimming.